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PRESS RELEASE - SAMPLES

 

Nation's Largest Air Show to Include Navy's Fleet Week

New Presenting Sponsor Helps Salute U.S. Military

 
FORT LAUDERDALE, Fla.-The 2001 Air & Sea Show, an event with more military firepower and more spectators than any show in the country, is about to get even larger. Set for its seventh year May 5-6, the show is adding Navy Fleet Week with eleven state-of-the-art ships and some 4,000 sailors coming to Fort Lauderdale April 30 to May 7. To help spread the excitement, the Air & Sea Show has taken on a presenting sponsor--Miami/Fort Lauderdale TV station WPLG, Channel 10, which will air several broadcast specials before, during and after the event. 

Two of the world's most popular jet demonstration teams - the U.S. Air Force Thunderbirds and the Canadian Forces Snowbirds - highlight the list of spectacular military and civilian performances slated for the 2001 Air & Sea Show presented by WPLG, Channel 10. This South Florida signature event is one of the world's largest spectator events, drawing more than three million people over two days to a four-mile stretch of Fort Lauderdale beach. This world-class show is part of "A National Salute to the U.S. MilitarySM," and is the kickoff event for National Military Appreciation Month, a nationwide celebration initiated by the USO and observed annually each May.

"What better time to invite thousands of sailors to Fort Lauderdale for their shore leave than when the entire community turns out to show pride for the men and women who are willing to put their lives on the line in defense of our country," said Joe Millsaps, Chairman of Broward Navy Days.

"Since its inception, the Air & Sea show has played a vital role in showcasing the Pentagon's finest personnel and equipment to the public and helping the U.S. military with recruiting efforts," said Mickey Markoff, executive producer of the Air & Sea Show. "With the addition of Fleet Week, in conjunction with Broward Navy Days, this should be our biggest show ever." Corporate support from 39 sponsors makes it possible to create an event that does not require an admission fee.

With ships the size of small cities and awesome destroyers as a breathtaking backdrop, the Thunderbirds in F-16 Fighting Falcon jets and the Snowbirds in CT-114 Tutors offer spectators the rare opportunity to see two major jet demonstration teams appear in the same show. For the first time ever three elite parachute teams will also perform: U.S. Army Golden Knights, U.S. Air Force Stars and U.S. Navy Leap Frogs. Other highlights will include appearances by the U.S. Air Force B-2 Spirit Stealth Bomber, F-117 Stealth Fighter, Navy F-18 and F-14 fighters, and the U.S. Marine Corps Harrier jet. All five branches of the U.S. military are scheduled to participate in the event. 

Civilian air acts will include the Red Baron Pizza Stearman Squadron, Fantasy of Flight Vintage Aircraft, Aerial Sign's Salute to Old Glory, Ian Groom Aerobatic Act, and the Lima Lima Flight Team.

Back by popular demand, onlookers will witness the U.S. Marine and Navy "Invasion of the Beach" joint forces training exercise. The USS Oak Hill amphibious assault ship, demonstrating its U.S. Navy Landing Craft Air Cushion (LCAC), will provide a powerful addition to the action. 

The high-speed Cigarette Offshore Powerboat Racing Exhibition will also return this year to thrill spectators at the show. The popular PowerSports Jet Ski Demonstration and Crystal Springs Water Ski Show and Hang Gliding Demonstration return for another year. 

A Display Village will have something for everyone at the intersection of A-1-A and Sunrise Boulevard. Nearby Galleria Mall will host exciting military displays inside and out during the show and the days leading up to it. A real F-16 fighter jet to be parked in front of the mall is part of the U.S. Air Force Experience, an attraction packed with six F-16 flight simulators that let visitors go on high-speed "virtual" missions.

The excitement continues Saturday evening with Walgreens' Family Night featuring Captain Morgan's Concert on the beach starring saxophonist/singer/composer Warren Hill. The grand finale of the night will be a spectacular fireworks extravaganza.

Pre-event activities include the North Broward Hospital District Kids' Day. Thousands of Broward County sixth graders, special needs children, and ROTC students will watch a practice performance of exciting air and sea action, and meet some of the performers.

The Air & Sea Show is produced by MDM Group, Ltd., an integrated marketing firm that created the Show and brought it to Fort Lauderdale. The Show has received significant endorsements from federal, state and local agencies, as well as business and civic organizations.

Air and sea activities will run from 9 a.m. to 5 p.m. each day. The Display Village and Concessions are open both days from 9 a.m. to 
5 p.m. Saturday evening entertainment runs from 7 p.m. to 10 p.m.
Best viewing areas for the show are between Oakland Park Boulevard and Las Olas Boulevard.

For more information, the public may contact--
      
Air & Sea Show Hotline presented by ActivityLine: (954) 527-5600 x88 
       Hotel Reservation Hotline: (954) 561-9556
       Website:
www.airseashow.com

Note to News Media: Photos available upon request.


 

NEW PGA GOLF CLUB OPENS ITS FIRST COURSE

  Model Facility is PGA's Winter Home

PORT ST. LUCIE, Fla. -- A model golf facility offering sweeping innovations for the future of the industry opened its first course on January 1, 1996. The PGA Golf Club at The Reserve is the first public golf facility ever owned and operated by the PGA of America. The new club is part of the PGA's mission to make world-class golf available and affordable to the public. Guest fees for public golfers will cap at $49 including golf car fee during peak season. 

The PGA Golf Club also fulfills a long-time dream by the world's largest working sports organization to have a home course for it's 23,000 member professionals and apprentices. It will be known as the "Winter Home of the PGA."

"We chose world renowned course architect Tom Fazio to help build our dream," says Jim Awtrey, Chief Executive Officer of the PGA, "and we implemented customer service ideas and added technology that we believe will revolutionize the total golf experience."

The golfing public and PGA members alike can experience courses that incorporate the best from Fazio. A series of five tees, gender-free and ADA accessible, allows golfers of all abilities to enjoy the courses, with less than 5,000 yards from the forward tees to more than 7,000 yards from the back tees. The South Course opens in May. The clubhouse, designed by Viorel Florea, opens this Summer. A state-of-the art Learning Center is planned, and there is an option for a third course.

Golfers will enjoy differences at the PGA Golf Club from the moment they arrive. For example, practice facilities are located in front of the clubhouse for easy access. The clubhouse's 55-foot clock tower at the foot of Perfect Drive serves as an easy-to-recognize Welcome Pavilion. First-time guests can see exactly where to go without having to ask. Golfers are greeted at the clocktower and checked-in similar to hotel guests, and receive a folio that enables them to be recognized throughout the day. Golf bags are tagged and checked-in curbside, like the process at airports. Bar codes identify golf bags in a system that routes them appropriately. Golf cars, ready for play, await each guest in designated locations. Snack bar orders may be phoned in ahead from the ninth and 18th holes and from the practice range. All guests are treated like "members for a day." 

"We've re-invented the golf check-in process and operations throughout the facility to be much more user friendly," says Bill Cioffoletti, PGA Golf Club's Director of Golf. 

Guests can make golf reservations by calling 1-800-800-GOLF


 

Lifestream Cholesterol Monitor Enters Major Drug Chain Market

Eckerd is First to Place Orders

 
POST FALLS, Idaho - The 2001 launch of Lifestream Technologies' (AMEX:KFL) home cholesterol monitor steps into high gear as it enters the national chain drug store market. Eckerd is the first to place orders for over-the-counter sales, making the Lifestream Cholesterol Monitor available in more than 2,800 drugstores around the country. The hand-held testing device with embedded smart card reader is the first consumer product to incorporate Microsoft Windows Powered Smart Cards.

Now consumers have a fast, easy and accurate way to test themselves at home, and share results with doctors and pharmacists to partner in their own preventive healthcare.

"Eckerd Drug and others recognize the value of our monitor to their customers, especially after stricter guidelines on cholesterol were recently released indicating more people than ever may be at risk of heart disease," said Christopher Maus, Chairman and CEO of Lifestream Technologies. The broad consumer rollout is targeted at more than 100-million Americans with elevated cholesterol levels. The three-minute cholesterol test was designed to empower consumers to monitor the effectiveness of their cholesterol-lowering diet, drug and exercise therapies in the privacy of their homes.

In a progressive plan to fill the national pipeline, initial sales were launched in January through QVC television and high-end consumer specialty stores, catalogs and websites including Sharper Image, Brookstone, Sky Mall's InteliHealth HealthHome, Hammacher Schlemmer and many others. Major department store retailers followed such as Federated, which includes Macys, Burdines, The Bon, and Riches-Lazarus. Others that have placed orders include Dillards, Bealls, and a division of May Company department stores.

Consumers can find out which retailers carry the Lifestream Cholesterol Monitor by going to "Store Locator" on the website www.KnowItForLife.com. The monitor has a suggested retail price of $129.95.

Cleared in July by the FDA, the Lifestream Cholesterol Monitor gives results in just three minutes. Up to 200 tests results can be downloaded onto the Data ConcernÙ Personal Health smart card that comes with the unit. 

Lifestream Technologies, founded in 1994, is a healthcare company that uniquely links secured Internet information services to its medical diagnostic products through encrypted Smart Cards to aid in the prevention, monitoring, and control of disease. The smart card solution and system for integrating healthcare information over a smart card platform is proprietary. Lifestream plans to use similar technology for additional types of home medical testing in the future.

For more information please visit www.KnowItForLife.com and www.lifestreamtech.com.

This news release may contain information deemed to be forward-looking statements under the law involving risks and uncertainties. The Company's actual results could differ materially from this news release. Additional information about risks of the Company achieving the results suggested by any forward-looking statements may be found under the heading "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the Company's 10-K.


 

U.S. Air Force Renews Effort to Reconnect with America

"The U.S. Air Force Experience" Continues to Help Boost Recruiting


FORT LAUDERDALE, Fla. - The U.S. Air Force launches the third annual tour of the "U.S. Air Force Experience" today in its continuing efforts to reconnect with America. After its most successful year in almost two decades, Air Force Recruiting Service has launched a two-pronged plan aimed at letting America know it is still hiring. First, it has stepped up its fight to recruit engineers, doctors, dentists, nurses and other medical specialties to fill critical positions in fiscal year 2002.

The second prong is aimed at putting its message about "Crossing Into the Blue" in a high-tech, interactive, traveling attraction designed to help boost recruiting and reconnect the Air Force with the American public at high schools, retail locations and special events across the country. The first stop, a Veteran's Day weekend event at the Pennzoil 400 in Homestead, Fla.

The Air Force Experience features a real version of the Air Force's premier multi-role fighter aircraft, the F-16 Fighting Falcon, and a fleet of customized F-16 flight simulators that let visitors fly high-speed "virtual" missions. This educational and entertainment experience offers excitement and a bit of an edge in a style designed to ignite the interests of young adults between ages 17 and 25. 

"As the Air Force Experience is on its third successful year touring our great nation, we're not letting go of the momentum, but will continue to present the world's greatest aerospace force to the American public. With it, we aim to educate young men and women about the enormous career opportunities in our Air Force," said Brig. Gen. Duane W. Deal, Air Force Recruiting Service Commander. "Taking our display and its real F-16 to places where people rarely get a first-hand look at the Air Force helps build greater understanding of our advanced technology and the associated job skills that can be learned by joining our team." Recruiters are on hand to meet the public and answer questions.

Combined, 1,000 locations are scheduled for visits. The self-contained 18-wheelers feature bold graphics and large video screens on the exterior. Inside, visitors take turns at computer kiosks, "mission briefing rooms," and flight simulators. When the 20-minute interactive experience concludes, each person receives a commemorative Air Force Experience photo ID card, along with a credit card-sized CD that includes an overview of the Air Force, and a computer screen saver with fighter aircraft. The traveling exhibitions will appear in different cities every week. 

For more information about the Air Force opportunities and how you can Cross Into the Blue, visit their website at www.AirForce.com. For more information about the traveling tours, visit www.airforce-experience.com.


 

"Living Art" Bodybuilders, Fitness & Figure Athlete

Exhibit Set for Museum of Art

 
FORT LAUDERDALE, Fla. -- Some of the nation's finest amateur bodybuilders and fitness competitors will pose in a special "living art" exhibit at the Museum of Art in downtown Fort Lauderdale. Local camera club members and students from the Art Institute of Fort Lauderdale have been invited to bring their cameras and sketchpads for the display on Friday, August 3, from 12:00 to 1:00 p.m.

The "living art" display, in conjunction with the Museum of Art, is a special pre-event for the largest amateur men's and women's bodybuilding, fitness & figure championships on the East Coast -- the NPC Southern States Bodybuilding, Fitness & Figure Championships, taking place Friday and Saturday evenings, August 3-4, in Fort Lauderdale. 

"The way these athletes sculpt their bodies speaks to a high level of artistry," says Museum Director Kathleen Harleman. "We are pleased to be the venue where this living art is displayed to the public."

"Bodybuilding is an art that these athletes have perfected," said Peter W. Potter, NPC Southern States Championships executive producer. "We are grateful to the Museum of Art for providing us this wonderful opportunity to demonstrate to the public the hard work and commitment of some of the most popular competitors in the country."

More than a dozen volunteer athletes will pose to music on pedestals, in groups of three, at the museum. Part of this event will be held outdoors in front of the museum, if weather permits, so the downtown lunch crowd and passers by have the opportunity to see the athletes in action.

What: Special "Living Art" Athlete Posedown at the Museum of Art -- pre-event to weekend's NPC Southern States Bodybuilding, Fitness & Figure Championships.
 
Who: More than a dozen of the nation's finest amateur men's and women's bodybuilding and fitness athletes, local art students and camera club members.
 
When: Friday, August 3, 2001 from 12:00 to 1:00 p.m.
 
Where: Museum of Art, Fort Lauderdale (954) 525-5500
One East Las Olas Blvd. (downtown, NE corner of Andrews & Las Olas)

The public is invited to watch the 2001 NPC Southern States Bodybuilding, Fitness & Figure Championships August 3-4 at Fort Lauderdale's War Memorial Auditorium. Men and women of all age groups will compete to qualify for national competition. The public will be treated to a cast of top athletes including national bodybuilding pros like 2000 overall champions Marcus Haley of New Smyrna Beach, Fla. and Sherry Michel of West Palm Beach, Fla. Super stars like Mr. Olympia runner-up Kevin Levrone, Ms. International Laura Creavalle, and "Son of the Beach" TV star Roland Kickinger will be featured in a free-to-the-public seminar sponsored by Weider at 2:00 p.m. Saturday after the bodybuilding pre-judging event in War Memorial Auditorium. Reserved seating tickets are $15 and $10 for the Fitness Championships starting 7 p.m. Friday, August 3, and $16 for the Bodybuilding Championships starting 6 p.m. Saturday August 7. For more information, the public may call (954) 763-2718.


 

Former Miami Dolphins Take the Plunge into
Laure Spring Water
 
In the game of "life after football," two former NFL stars are on their next winning streak. They discovered Laure€ Pristine Spring Water, a new product from the Great Smoky Mountains of Tennessee, and decided to do more than endorse it...they set up a distributorship to bring the water to Florida and sell it. Now just months into their new business, all-pro center Dwight Stephenson and running back Lorenzo Hampton have scored a touchdown: all 150 Publix stores from Key West to Vero Beach will stock Laure€ spring water, after explosive sales in a 20-store test market. Laure€ (rhymes with Hooray) goes on the shelves this week.

In July, Stephenson founded and became chairman of Stephenson Distributors, Inc. He hired veterans in the beverage industry to set up and help manage the new company. SDI sells Laure€ water to restaurants, country clubs, attractions, and grocery chains throughout South Florida.

"We're excited about Laure€ spring water for a lot of reasons," says Stephenson. "Unlike leading competitors, Laure€ is a premium bottled water that's made in the U.S.A. That's important to people these days." Stephenson says health conscious, upscale buyers of premium water can be "politically correct" by choosing the domestic Laure€. Going domestic can also mean a price break, since no one has to incur added shipping costs from places like Canada or France.

"Laure€ is a premium bottled water without the premium price," says Hampton, SDI's Chief Operating Officer. He says Laure€ is an attractive buy for restaurants and food stores because it offers them bigger profit margins.

Laure€ Beverage Company began producing and bottling water from its environmentally protected mountain springs in Tennessee three years ago. Today, it's distributed in 15 states along the East coast:

  • Laure€ is served on Marine One, the helicopter fleet that serves the United States President.
  • Laure€ is the bottled water served by Donald Trump in his Atlantic City Taj Mahal.
  • Laure€ is served in Nashville's famed Opryland.
  • Laure€ was one of the first donated waters on the scene for victims of Florida's Hurricane Andrew and 1993 Midwest flooding.
  • Laure€ went with the Marines to Somalia.
  • Laure€ is the featured water of the award-winning Fresh Fields natural foods grocery chain.

Stephenson and Hampton say Laure€ water is so pure that it far surpasses Florida's strict bottled water regulations. The former ball players also like Laure€'s eye-catching packaging, which has won several advertising industry Addy Awards. Bottles come in several sizes of glass and plastic. The label has silver and a blue similar to that used by the Miami Dolphins and Florida Marlins.

Stephenson and Hampton plan to use the same successful approach they used in football to reach their goals for SDI and Laure€...hustle and teamwork!

 
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